The project

The contrast between delicate lace and the physicality of tennis became the starting point for an independent campaign concept. I used the maroon dress from adidas’s 2026 New York Tennis Collection to explore movement, colour and texture across stills and motion.

The approach

I built a visual world around deep maroon, clay orange and blue sky, pairing the energy of a player mid-point with slow motion and fast transitions.

Getting the details right took 63 iterations across five models: 54 image iterations and nine video iterations. I focused on believable fabric, textured skin and motion blur that felt photographic, while keeping the dress, lighting and movement consistent across the set.

The result

Five final images and a 25-second video exploring AI’s potential for a fashion campaign concept. The set moves closer to the texture, colour and sense of movement I was aiming for, while leaving room for further refinement.

Independent concept for artistic exploration. Not affiliated with, endorsed by or sponsored by adidas.