The feedback loop was broken. I built a fix.
Client
Relevance AI Certification
Project
Relevance AI Ops Bootcamp
Services
AI workflow Automation AI Workflow Design Creative Operations
Year
August 2025
Categories
Agentic AI · Automation · AI Workflow Design · Creative Operations
The problem:
Creative feedback looks simple on paper. Work gets submitted. Someone senior reviews it. Notes come back. In practice, the approver is busy, the calendar is full, and the work was due yesterday. A quick comment becomes a meeting. The meeting gets rescheduled. By the time useful feedback lands, it's either too late to act on it or the work has gone too far in the wrong direction. Four rounds and three meetings to get a sign-off that should have taken twenty minutes. Every creative team knows this problem. Most just accept it.
Approach:
I built an AI agent to support the feedback loop without replacing anyone in it. The agent learns how each approver likes to review and make decisions. It checks submissions against brand guidelines before anything reaches a stakeholder catching simple mistakes early. It structures feedback using the 10/50/99 framework, calibrated to the stage of the work. Everything surfaces directly in Slack. Async, fast, and visible to the whole team.
The result:
Work quality improves before it ever reaches review. Issues get caught early instead of surfacing in a meeting. Leaders spend their time on what actually requires their judgment — not correcting avoidable mistakes. The meeting doesn't start the feedback loop. It finishes it.
The problem:
Creative feedback looks simple on paper. Work gets submitted. Someone senior reviews it. Notes come back. In practice, the approver is busy, the calendar is full, and the work was due yesterday. A quick comment becomes a meeting. The meeting gets rescheduled. By the time useful feedback lands, it's either too late to act on it or the work has gone too far in the wrong direction. Four rounds and three meetings to get a sign-off that should have taken twenty minutes. Every creative team knows this problem. Most just accept it.
Approach:
I built an AI agent to support the feedback loop without replacing anyone in it. The agent learns how each approver likes to review and make decisions. It checks submissions against brand guidelines before anything reaches a stakeholder catching simple mistakes early. It structures feedback using the 10/50/99 framework, calibrated to the stage of the work. Everything surfaces directly in Slack. Async, fast, and visible to the whole team.
The result:
Work quality improves before it ever reaches review. Issues get caught early instead of surfacing in a meeting. Leaders spend their time on what actually requires their judgment — not correcting avoidable mistakes. The meeting doesn't start the feedback loop. It finishes it.
Other work
